2023 Toyota Prius Review: Price, Specs and Safety Rating

The 2023 Toyota Prius is the latest iteration of the iconic hybrid vehicle that has become synonymous with eco-consciousness in Australia. With its fifth generation now hitting dealerships, the Prius offers a range of improvements and updates. The exterior design has received a significant overhaul, making it much more attractive and appealing compared to previous models. The Prius also boasts improved cabin and safety technology, offering a more comfortable and advanced driving experience.

In terms of performance, the Prius is equipped with a two-liter four-cylinder engine and a lithium-ion battery pack, producing a total system output of 194 horsepower for front-wheel drive models and 196 horsepower for all-wheel drive variants. The fuel economy has also been improved, with estimated ratings of up to 57 mpg combined. Overall, the 2023 Toyota Prius offers a compelling package for those looking for a hybrid vehicle with great efficiency, style, and safety features.

Key Takeaways:

  • The 2023 Toyota Prius is the latest model in the iconic hybrid vehicle lineup known for its eco-consciousness.
  • The fifth-generation Prius features a redesigned exterior that is more attractive and appealing.
  • Improved cabin and safety technology provide a comfortable and advanced driving experience.
  • The Prius is equipped with a two-liter four-cylinder engine and a lithium-ion battery pack, offering a total system output of 194 horsepower for front-wheel drive models.
  • The fuel economy of the Prius has been improved, with estimated ratings of up to 57 mpg combined.

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    Toyota Prius Hybrid Power and Efficiency

    Performance for Eco-Conscious Drivers

    The 2023 Toyota Prius offers a hybrid powertrain that combines a two-liter four-cylinder engine, a lithium-ion battery pack, and an electric motor. This combination results in a total system output of 194 horsepower for front-wheel drive models and 196 horsepower for all-wheel drive variants. The Prius now has quicker acceleration, reaching 60 mph in just 7.2 seconds. This enhanced performance allows you to experience a responsive and engaging drive, while still prioritizing fuel efficiency.

    Fuel Consumption and Eco-Friendly Commutes

    When it comes to fuel economy, the new Prius demonstrates its commitment to efficiency. With estimated ratings of up to 57 mpg combined for front-wheel drive models and 54 mpg combined for all-wheel drive variants, the Prius sets the standard for fuel efficiency in its class. Whether you have a long daily commute or enjoy road trips, the Prius ensures fewer stops at the pump, saving you time and money while reducing your carbon footprint.

    Eco Mode for Maximum Efficiency

    The Prius provides different driving modes to suit your preferences and maximize efficiency. One such mode is Eco mode, which optimizes the hybrid powertrain for enhanced fuel economy. By engaging Eco mode, you can further reduce fuel consumption and enjoy an even more eco-conscious driving experience. The Prius seamlessly blends power and efficiency, making it the ideal choice for those who value both performance and sustainability.

    • Improved acceleration time of 7.2 seconds (0-60 mph)
    • Up to 57 mpg combined for front-wheel drive models
    • Up to 54 mpg combined for all-wheel drive variants
    • Eco mode for maximum efficiency

    Interior Features and Technology

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    The 2023 Toyota Prius boasts a redesigned cabin that offers a more traditional layout and increased comfort. When you step inside, you'll find a gauge cluster directly behind the steering wheel, providing easy access to important information at a glance.

    Base models of the Prius come equipped with an 8-inch infotainment screen, while higher trim levels offer a larger 12.3-inch touchscreen. This advanced infotainment system supports wireless Android Auto and Apple CarPlay compatibility, allowing you to effortlessly connect your smartphone and access various apps and features without the hassle of cables. Whether you prefer using navigation apps or streaming your favorite music, the Prius has you covered.

    The user-friendly and intuitive interface of the infotainment system is designed with simplicity and ease of use in mind. Navigating through menus and adjusting settings is a breeze, ensuring that you can stay focused on the road while enjoying the technology at your fingertips.

    In addition to its impressive tech features, the Prius offers available heated rear seats for added comfort during chilly Australian winters. The cabin is further enhanced by a glass roof, which creates an open and airy atmosphere, elevating the overall sense of luxury and relaxation.

    With its advanced technology features and comfortable cabin, the 2023 Toyota Prius provides an enjoyable driving experience, whether you're commuting to work or embarking on a weekend getaway.

    Cargo Space and Versatility

    When it comes to cargo space, the 2023 Toyota Prius surprises with its generous capacity and clever interior design. Despite its compact size, this hybrid vehicle offers ample room for all your storage needs.

    The base LE model of the Prius comes with a trunk that boasts a spacious 23.8 cubic feet of cargo space. While the higher trim levels have slightly less room at 20.3 cubic feet, it still provides plenty of space for your belongings.

    What sets the Prius apart from traditional SUVs is the unique shape of its cargo area. Instead of a deep and narrow space, the Prius offers a longer and shallower storage area. This design allows for more versatility, making it easier to pack items such as luggage, sports equipment, or even smaller furniture.

    In addition to the generous cargo space, the 2023 Toyota Prius features a flexible cargo cover. This cover can be easily folded and placed on top of your bags, providing added convenience and protection for your belongings.

    Inside the Prius, the interior design is focused on functionality and practicality. The cabin layout is thoughtfully designed to maximize the available space, ensuring that every inch is utilized efficiently. Whether you're running errands or embarking on a weekend adventure, the Prius offers the flexibility to accommodate your lifestyle.

    Safety and Driver-Assistance Features

    The 2023 Toyota Prius comes equipped with a wide range of safety features and advanced driver-assistance systems. These technologies are designed to prioritize your safety and enhance your driving experience, offering peace of mind on the road.

    Standard safety features on the Prius include:

    • Automated emergency braking with pedestrian detection
    • Automatic high-beams
    • Lane-departure warning
    • Lane-keeping assist

    These features work together to help prevent accidents and keep you and your passengers safe. The automated emergency braking with pedestrian detection system can detect potential collisions and apply the brakes if necessary. Automatic high-beams adjust the headlights based on surrounding traffic conditions, ensuring optimal visibility during nighttime driving. Lane-departure warning and lane-keeping assist help you stay in your lane by providing alerts and gentle steering assistance if you unintentionally drift out of the lane.

    In addition to the standard safety features, the Prius offers available advanced driver-assistance systems, including:

    • Blind-spot monitoring with rear cross-traffic alert
    • Adaptive cruise control

    The blind-spot monitoring system alerts you when there's a vehicle in your blind spot, helping you change lanes safely. The rear cross-traffic alert system warns you of approaching vehicles when reversing out of a parking space or driveway. Adaptive cruise control maintains a safe distance from the vehicle ahead, automatically adjusting your speed to match the flow of traffic.

    With its advanced safety technology and driver-assistance features, the 2023 Toyota Prius ensures a reliable and secure driving experience, giving you the confidence to navigate the road with peace of mind.

    The New Toyota Prius Pricing and Types

    In 2023, the Toyota Prius lineup, heralding from the updates seen in 2022 and paving the way for 2024's innovations, presents a blend of efficiency and style in its latest hatchback model. With a price range accommodating various budgets, the Prius variants, including the premium i-Tech, feature a four-cylinder petrol engine paired with an electric motor, emphasizing Toyota's dedication to hybrid and plug-in hybrid technology. This commitment is further echoed in Toyota Australia's strategy to offer a competitive and eco-friendly alternative within the market. The Prius, evolving beyond its predecessors like the 2021 model, continues to champion Toyota's hybrid legacy with enhanced features such as LED headlights, a 7.0-inch centre display, and advanced suspension for an improved driving experience, asserting itself as a key player in Toyota's environmentally conscious lineup alongside models like the Yaris Cross and the fully electric Mirai.


    The 2023 Toyota Prius is the ideal choice if you're in search of a hybrid vehicle that combines excellent fuel efficiency, a stylish design, and advanced safety features. With its fifth generation now available, the 2023 Toyota Prius has made significant improvements in terms of performance, cabin technology, and overall driving experience.

    Equipped with a hybrid powertrain that delivers a perfect balance of power and efficiency, the 2023 Toyota Prius ensures a smooth and responsive driving experience. Whether you're cruising through city streets or embarking on a long road trip, the Prius will impress you with its capabilities.

    Not only does the Prius excel in performance, but it also offers a spacious and versatile cargo area, catering to various needs. Whether you're hauling groceries, sports equipment, or luggage, the Prius provides ample space without compromising comfort.

    Safety is a top priority for the 2023 Toyota Prius, featuring a comprehensive set of safety features and driver-assistance systems. With this level of advanced safety technology, you can have peace of mind knowing that the Prius prioritizes the safety and well-being of you and your passengers.

    In summary, the 2023 Toyota Prius continues to be a reliable and eco-friendly choice in the hybrid vehicle market. With its exceptional fuel efficiency, stylish design, and advanced safety features, the Prius is truly in a class of its own.

    How Driva Can Help You Finance Your Next Vehicle Purchase 

    Looking to finance your next vehicle purchase? Driva can help you with that. With a range of 2020 and 2021 Toyota models available including the Prius Hybrid, Corolla, and Camry, you can find the perfect car to suit your needs. Driva offers transparent and no hidden fees, personalised rates, and compares 30+ lenders to ensure you get the best rate possible. Whether you're interested in a petrol-electric hybrid like the Toyota Prius or a powerful 2.0-litre hybrid drivetrain, Driva has you covered. Visit your nearest Toyota dealer to test drive the latest Toyota Prius models and experience the cutting-edge hybrid technology for yourself.

    Frequently Asked Questions

    What is the safety rating of the 2023 Toyota Prius?

    The safety rating of the 2023 Toyota Prius is excellent, with top marks in crash tests and advanced safety features.

    How much boot space does the 2023 Toyota Prius have?

    The 2023 Toyota Prius offers ample boot space, making it convenient for luggage and storage needs.

    What are the main specifications of the 2023 Toyota Prius?

    The 2023 Toyota Prius comes with a hybrid powertrain, excellent fuel efficiency, and advanced technology features.

    Are there different variants available in the 2023 Toyota Prius model range?

    Yes, the 2023 Toyota Prius offers different variants with unique features and specifications to cater to various preferences.

    Where can I find real-world reviews for the 2023 Toyota Prius?

    You can find real-world reviews for the 2023 Toyota Prius on popular automotive websites and forums.

    Does the 2023 Toyota Prius come with Apple CarPlay and Android Auto?

    Yes, the 2023 Toyota Prius is equipped with Apple CarPlay and Android Auto for seamless connectivity with your smartphone.

    What are some of the latest updates in the Toyota Prius news for 2023?

    The Toyota Prius news for 2023 includes new features, upgrades, and potential announcements regarding the hybrid model.

    Philana Kwan

    Philana Kwan is the marketing coordinator at Driva she has a demonstrated history in customer service excellence and is knowledgeable in all things car and finance related. When she’s not working Philana enjoys learning new things and keeping up with the latest trends in marketing and technology.

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