What Makes The Tesla Model 3 So Popular? A Comprehensive Guide

There was a time when Tesla kept its sales figures for Australia under wraps, but more recently we've had a chance to look at the numbers and it's safe to say that the Model 3 has been a runaway success. In fact, it's safe to say that the Tesla Model 3 is the king of electric cars in Australia. Accounting for nearly two-thirds of total electric car sales in the country, the Model 3 is truly dominating this sector.

So why has the Tesla Model 3 been so popular? The answer lies in its impressive combination of performance, efficiency, and safety. From the exterior to the interior, the Model 3 is an incredibly sleek and stylish vehicle, with some of the most advanced technology available.

In this article, we'll review the 2023 Tesla Model 3 and take a look at what makes it so popular. We'll explore the exterior design, interior features, performance specs, safety features, and updated battery packs on the 2023 Model 3.

Exterior styling

Starting on the outside, the model range has an eye-catching look thanks to its smooth curves and sharp lines. The car features a unique front grille that is designed to improve aerodynamics and reduce drag.  With five fantastic colours to choose from, including pearl white, solid black, midnight silver, deep blue, and red, you'll have plenty of options to suit your personal taste. 

19-inch alloy wheels, LED headlights and tail lights, and power-folding side mirrors all come as standard features and make the Model 3 look even more striking and distinctive.

Interior Features

The inside of the Model 3 is just as impressive as the exterior, with plenty of high-end features. Firstly, the 'vegan' leather interior trim not only looks sleek, but also reflects Tesla's environmental values. Power-adjust front seats allow for customisable comfort during long trips, while the dual-zone climate control ensures both you and your passengers can stay at your preferred temperature. The panoramic sunroof adds a touch of luxury to the driving experience, and the heated steering wheel and heated seats provide warmth during those chilly winter mornings. Overall, the standard Model 3 fit-out is truly a package deal that is sure to impress.

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    Is the Model 3 spacious inside?

    Tesla has designed the Model 3 with plenty of storage and legroom. The interior cabin is spacious, with generous headroom for both front and rear passengers. The boot offers a generous amount of storage, with a cargo capacity of up to 561 litres. And the 88-litre 'frunk' (front trunk) is ideal for stowing away a variety of personal affects.


    For those who are drawn to the concept of minimalism, the cabin of this vehicle takes it to the next level. The dash is impressively low and adorned with a straightforward wooden panel, showcasing a refreshing departure from overly complicated vehicle interiors. In keeping with the minimalistic theme, directional air vents are efficiently hidden out of sight and can be controlled digitally. The crowning jewel of the cabin is a sleek, sizable center tablet that provides all necessary information right at your fingertips, including climate control, audio settings, and navigation. The infotainment system also includes over-the-air updates that add new features to the car over time.

    With a premium 14-speaker sound system, owners can enjoy their favourite music in rich, crystal-clear quality, no matter the source. And while there isn't any Apple CarPlay or Android Auto available with this car, the built-in app versions for key apps like Spotify function just as well.

    Tesla Model 3 app

    This deserves special mention due to the fact it is one of the best on the market, giving you the ability to manage most of the car's functions remotely with ease. One of the standout features of the app is its ability to provide detailed information on the car's charging, allowing you to always be in the know about its battery life. You'll also be able to open the boot, view the car's live surroundings, book maintenance, and more.

    Performance and handling

    The Model 3 is certainly an impressive electric vehicle. With a battery capacity of 62.3kWh and a new Lithium-iron-phosphate unit, its range has been extended to 491km, making it one of the longest ranges available at this price point. Additionally, the Model 3 RWD's hugely responsive acceleration remains one of its standout features.

    In terms of driving feel, visibility is excellent, with the small wheelbase making it easy to maneuver even in tight spots. The rigid suspension can be a bit of a challenge, however, so it might take some time to get used to the Model 3's firm ride. However, you have the option of choosing between three different modes: 'Normal', 'Sport', and 'Comfort' to customise your driving experience.

    With 190kW/375Nm of power output to the rear wheels, the Model 3 RWD also packs plenty of punch in the performance department. The 0-100km/h acceleration time is a shade over 6 seconds, making it one of the quickest cars in its class.

    How long does it take to charge?

    Compared to the other EVs on the market, the Model 3's electric charging options and performance are extremely competitive.

    On a DC charger, you can expect to charge from 10 to 80 percent in about half an hour. That's plenty of time to grab a cup of coffee and stretch your legs before hitting the road again. Using a 120kW Tesla Supercharger? Expect to pay just over $22 for your charge. Not too shabby! The Model 3 will also help you plan your route inclusive of charging stops.

    Safety tech

    The Model 3 is one of the safest cars on the road due to its numerous cameras and radars. Awarded a maximum five-star ANCAP safety rating, the Model 3 has advanced automatic emergency braking, performance brakes, side collision avoidance technology as standard. Tesla's Autopilot functionality continually adds new capabilities that prioritise safety over time. Currenlty, these features allow the Model 3 to automatically steer, accelerate, and brake within its designated lane. It's important to note that, at present, Autopilot requires the driver's active input and does not make the car fully autonomous.

    How much does a Tesla Model 3 cost in Australia?

    Priced at a very reasonable $65,500, the Tesla Model 3 is a great value-for-money electric vehicle that also happens to be on our list of top 10 hatchbacks. Not only is it the least expensive Tesla family car on offer, but its features – including the latest Autopilot technology – ensure that it's a worthwhile investment.

    Tesla Model 3 by the numbers:

    • Maximum range: 491 km
    • Battery capacity: 62.3 kWh
    • 0-60 acceleration: 6.1 seconds
    • Power output: 310kW
    • Seating capacity: 5

    Final thoughts

    Once upon a time, buying an electric car in Australia meant sacrificing style as well as performance. However, with the Tesla Model 3, that's no longer the case. The Tesla Model 3 remains the most popular EV on the market thanks to its impressive range, comfort, and performance. So, if you are in the market for an electric car with the latest technology, then the Tesla Model 3 should definitely be at the top of your list.

    Did you know that here at Driva we've created EV loans to make it easier for you to own the electric car of your dreams? With our 30-lender network, we can help you find the best finance option for your unique needs.

    So, whether it's a Tesla Model 3 or any other EV, let Driva help you get the best financing for your new car purchase.

    Frequently asked questions

    How much does a Model 3 Tesla cost?

    When it comes to the cost of a Model 3 Tesla in Australia, the price of a base model Rear-Wheel Drive Tesla Model 3 starts at $65,500 (before on road costs). It's important to note that the actual cost can vary based on factors such as dealer delivery fees and the specific configuration and features you choose.

    Additional options and upgrades can impact the overall price of the vehicle. It's always recommended to check with authorized Tesla dealers or the Tesla website for the most accurate and up-to-date pricing information.

    Is it worth getting Tesla 3?

    The Tesla Model 3 is a great car and has won several awards for its excellent performance, design, safety features, and more. It also has a great range and some of the best technology available. Ultimately, it comes down to your personal preference and budget.

    Is it free to charge a Tesla in Australia?

    Using the Tesla Supercharger network in Australia, you can charge your electric car for around $30.

    What is the difference between the Standard, Long Range, and Performance Model 3 Tesla vehicles? 

    The Long Range and Performance models feature two electric motors for dual-motor all-wheel drive, while the Standard model only has a rear motor.

    Philana Kwan

    Philana Kwan is the marketing coordinator at Driva she has a demonstrated history in customer service excellence and is knowledgeable in all things car and finance related. When she’s not working Philana enjoys learning new things and keeping up with the latest trends in marketing and technology.

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